Bowlpros has successfully raised €500,000 in its first investment round to expand its healthy bowl offerings and enter new European markets.

Target Information

Bowlpros, founded in 2020, specializes in the production and sale of bowls made from 100% natural materials through its own brand and online channel. The startup offers a complete range of ingredients for creating delicious and healthy bowls. With its vision of providing a unique consumer experience, Bowlpros aims to redefine breakfast and snack options by offering customizable smoothie bowls, porridge bowls, and yogurt bowls created from the ground up with proprietary toppings.

In its first year of operations, Bowlpros expects to generate revenues of €1.5 million and is projected to exceed €3.5 million by 2022, while also achieving positive EBITDA. The recently closed investment round raised half a million euros, which will be channeled towards expanding its multichannel selling strategy into retail and food service sectors and launching an in-house laboratory to develop new Italian-made product lines for the market.

Industry Overview

Italy's food and beverage industry is experiencing a significant transformation, driven by increasing consumer awareness about health and nutrition. The demand for healthier options is fostering the growth of companies that promote natural ingredients.