Target Information

Bowlpros, founded in 2020, specializes in the production and sale of bowls made from 100% natural materials through its own brand and online channel. The startup offers a complete range of ingredients for creating delicious and healthy bowls. With its vision of providing a unique consumer experience, Bowlpros aims to redefine breakfast and snack options by offering customizable smoothie bowls, porridge bowls, and yogurt bowls created from the ground up with proprietary toppings.

In its first year of operations, Bowlpros expects to generate revenues of €1.5 million and is projected to exceed €3.5 million by 2022, while also achieving positive EBITDA. The recently closed investment round raised half a million euros, which will be channeled towards expanding its multichannel selling strategy into retail and food service sectors and launching an in-house laboratory to develop new Italian-made product lines for the market.

Industry Overview

Italy's food and beverage industry is experiencing a significant transformation, driven by increasing consumer awareness about health and nutrition. The demand for healthier options is fostering the growth of companies that promote natural ingredients. Breakfast is gaining recognition as an essential meal, and products like bowls are becoming increasingly popular among Italian consumers. This trend is reflected in growing community engagement around healthy eating and the rise of the 'bowl' phenomenon.

The perception of bowls as healthy meal options aligns with Mediterranean dietary habits, which emphasize fresh ingredients and balanced nutrition. The interest in customizable and ready-to-eat foods is also on the rise, promoting a culture that favors quick preparation without sacrificing quality or health benefits. With the prevailing shift towards wholesome eating, the bowls market is poised for significant growth.

Germany and Spain represent key targets for Bowlpros' expansion plans, as consumer demand for unique meal solutions continues to rise in these markets. The trend towards healthy and customizable meal options is not just a fad but a reflection of changing food consumption behaviors across Europe.

Rationale Behind the Deal

The investment in Bowlpros by a group of Italian business angels, including notable investors such as Club degli Investitori and the founders of SweetGuest, supports the startup's vision to scale its operations and broaden its product line. The funds will enable Bowlpros to innovate further and reinforce its market presence in a growing industry segment. The healthy eating trend represents an opportunity for Bowlpros to capture market share and solidify its brand within the health-conscious demographic of consumers.

Investor Information

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