Cleanwater1 has acquired PureAir Filtration, enhancing its portfolio of water quality solutions and reinforcing its growth strategy in the municipal and industrial markets.

Information on the Target

PureAir Filtration, based in Norcross, Georgia, specializes in the effective removal of corrosive gases, toxic vapors, and unpleasant odors from airstreams. The company offers a broad array of manufactured equipment, chemisorbant media, and aftermarket services tailored to various applications. PureAir’s solutions are instrumental in controlling corrosion at industrial sites, safeguarding personnel and communities from toxic gas emissions, improving air quality by eliminating nuisance odors, and addressing the odorous gases generated in wastewater and biogas processes.

Industry Overview in the Target's Specific Country

The water and wastewater treatment industry in the United States is rapidly evolving, driven by increasing regulatory demands and the need for advanced technology solutions. As municipalities and industrial sectors face stricter water quality standards, companies that specialize in filtration and air management systems are gaining prominence.

Recent advancements in water quality technologies have enabled businesses to enhance operational efficiency and environmental sustainability. The move towards more effective treatment solutions is generating significant opportunities within the sector, leading to increased investments and innovation. The integration of filtration technologies with water treatment processes is becoming increasingly important, particularly in industrial applications.

Furthermore, the growing awareness of environmental issues and public health concerns surrounding air quality is propelling demand for companies like PureAir Filtration. The marketplace is witnessing a shift wherein end-users prioritize suppliers capable of providing comprehensive solutions that encompass both air and water quality management.

As the industry matures, the trend of consolidation among service providers is becoming more apparent. Companies aiming for larger market shares are increasingly acquiring specialized firms, which enables them to broaden their service offerings and leverage established customer bases for additional growth.

The Rationale Behind the Deal

The acquisition of PureAir Filtration by Cleanwater1 is strategically aligned with Cleanwater1’s objective to expand its portfolio and enhance its service capabilities. By integrating PureAir’s specialized filtration solutions and established customer relationships, Cleanwater1 can further strengthen its position within the water and wastewater industries.

Additionally, Cleanwater1 recognizes significant opportunities for growth in the aftermarket services segment of PureAir’s business. This acquisition not only broadens Cleanwater1’s service offerings but also allows for cross-selling opportunities across its existing customer base.

Information About the Investor

Cleanwater1, Inc. stands out as a prominent provider of innovative technologies and solutions for municipal and industrial water and wastewater markets. The company’s robust portfolio includes proven brands such as Polyblend®, Dynablend™, and PAX Mixers, which, combined with effective strategies, help customers achieve water quality compliance and efficiency.

Backed by Baird Capital, Cleanwater1 is well positioned to invest in growth opportunities and leverage its expertise in the water management sector. The strategic support from Baird encourages continued expansion and innovation, ensuring Cleanwater1 remains at the forefront of water quality technology solutions.

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From a deal analyst's perspective, the acquisition of PureAir Filtration by Cleanwater1 presents a compelling investment opportunity. The alignment of PureAir’s filtration capabilities with Cleanwater1’s existing service offerings allows for a synergistic enhancement of their business model. It is particularly beneficial in addressing the growing market demands for integrated air and water quality solutions.

Moreover, the existing established customer base and the opportunity for expanding aftermarket services signify substantial potential for revenue growth. This strategic acquisition may not only enhance market competitiveness but also open new avenues for innovation and sector leadership.

With Ashley Jameson remaining at the helm of PureAir Filtration, the continuity in leadership is likely to facilitate a smooth transition, ensuring that the company maintains its growth trajectory. This element provides additional reassurance for investors about the stability and future performance of the company within the Cleanwater1 family.

Overall, this deal is not only a strategic fit but one that is likely to yield long-term benefits and sustainability for both PureAir and Cleanwater1, making it a sound investment in the increasingly important water and air quality sector.

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Cleanwater1

invested in

PureAir Filtration

in 2025

in a Buyout deal

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