Stellus Capital Management provides unitranche financing to support CIVC Partners' investment in Strategus LLC, a leading provider of CTV advertising services.

Target Information

Strategus LLC, founded in 2013 by industry veterans Dave Miles and Joel Cox, is a distinguished managed services provider in the field of high-performance connected TV (CTV) advertising. The company has built a reputation over the past 12 years for delivering exceptional programmatic CTV and omnichannel marketing campaigns specifically tailored for digital agency and direct brand clients. Under the leadership of CEO Todd Porch and the dedicated Strategus management team, the organization has positioned itself as a premier player in an increasingly competitive market.

Industry Overview in the United States

The digital marketing landscape in the United States has witnessed considerable growth, particularly in the realm of CTV advertising. As more viewers shift to streaming platforms, advertisers are increasingly investing in CTV as a critical channel for reaching consumers. According to industry reports, the CTV advertising sector is projected to continue its robust expansion, supported by advancements in technology and consumer preference for personalized viewing experiences.

Moreover, the rise of programmatic advertising has transformed how companies deploy marketing strategies, allowing for more targeted and efficient ad