MoEngage has successfully raised an additional $180 million in its Series F funding round, bringing the total to $280 million, aimed at enhancing its customer engagement platform amidst growing demand in the AI-driven marketing technology sector.

Target Information

MoEngage is a prominent customer engagement platform based in Bengaluru and San Francisco, renowned for its ability to provide insights into customer behavior. Trusted by over 1,350 global consumer brands such as SoundCloud, McAfee, and Flipkart, MoEngage enables marketers and product owners to act upon valuable insights and engage customers across multiple channels, including web, mobile, email, and social media. The platform's Merlin AI suite enhances campaign efficiency and scalability, empowering brands to deliver meaningful digital experiences to over 2 billion consumers each month.

Recently, MoEngage has demonstrated significant growth, with a new funding round bringing in an additional $180 million in Series F financing, following a prior raise of $100 million just a month earlier. This additional capital raises the total for the Series F round to $280 million, marking a significant milestone in the company's development and expansion efforts.

Industry Overview in India

The customer engagement industry in India is rapidly evolving as organizations transition from traditional marketing methods to integrated data-driven strategies. With the rise of unified data platforms, businesses are now