Algori secures €3.3 million in seed funding to expand its innovative consumer insights platform in Spain and beyond, addressing the need for high-quality data in the FMCG sector.

Target Information

Algori is a data insights startup focusing on the consumer goods sector, specifically aimed at redefining the traditional consumer panel model. The company has successfully secured €3.3 million in seed funding, co-led by Change Ventures and Shilling Capital, with additional participation from Flashpoint VC. Algori distinguishes itself in the market by offering a consumer panel that is four times larger than that of the leading incumbent in Spain, allowing it to gather and analyze data with greater granularity and recency.

The startup's core mission is to provide high-quality data solutions to FMCG brands, retailers, and media agencies. CEO and co-founder Andrius Juozapaitis emphasizes the critical need for innovative data that can drive insight-driven decisions in an industry where outdated market research practices prevail.

Industry Overview in Spain

Spain's consumer goods industry is dynamic and competitive, characterized by a mix of established players and emerging startups seeking to innovate. As this sector experiences rapid changes due to evolving consumer p