Vividly secures $30 million in Series B funding, led by Centana Growth Partners, to enhance its AI-driven TPM platform for consumer packaged goods brands.

Information on the Target

Vividly, headquartered in San Francisco, CA, is a prominent trade promotion management (TPM) platform specifically designed for the consumer packaged goods (CPG) sector. Since its inception in 2017, Vividly has carved out a niche in optimizing trade processes for CPG brands, helping them to efficiently manage their trade spending and improve financial visibility. Trusted by notable brands such as Liquid Death, Harry’s, and Health-Ade, Vividly's innovative solutions have consistently enabled clients to streamline trade planning and enhance forecasting accuracy.

The company has recently concluded its $30 million Series B funding round, primarily aimed at expanding its engineering and product teams while further developing its AI-driven capabilities. With a keen focus on finance teams, Vividly is set on eliminating inefficiencies in trade promotions and enhancing the financial management landscape within the CPG industry.

Industry Overview

The consumer packaged goods industry has experienced significant growth and transformation in recent years, particularly with the advent of technology and AI. Brands are now leveraging advanced analytics and automated workflows to make informed decis