Casual Films has acquired Singapore-based digital agency 24 Inc to enhance its video production capabilities in Southeast Asia.

Target Information

24 Inc, a digital agency based in Singapore, has been successfully acquired by Casual Films, a renowned global video production company headquartered in San Francisco. Established over 18 years ago by the serial entrepreneur Sharad Lal, 24 Inc has gained a strong reputation within the digital marketing space, particularly in providing agile solutions and a disruptive agency model. The agency has built itself as a trusted partner to leading global brands in the fast-moving consumer goods (FMCG) and pharmaceutical sectors, with notable clients including Procter & Gamble, Reckitt Benckiser, and Abbott Laboratories.

Reflecting on this acquisition, Sharad Lal expressed pride in having developed 24 Inc into a reliable collaborator for top-tier brands, stating it is a privilege to transfer ownership to Casual Films. He noted that the company’s global network and creative talent will enable continued delivery of exceptional results. Sharad plans to support the transition before redirecting his focus to his new venture, The How to Live Company.

Industry Overview

The digital marketing industry in Singapore is vibrant and characterized by rapid growth and technological advancement. As one of the most prominent financial hubs in Asia, Singapore has seen a surge in digital marketing expenditures over the last few ye