Xtreme Brands secures a PLN 43 million investment from bValue to accelerate its growth as a leading franchise network in the fitness and wellbeing sector in Poland and Central-Eastern Europe.

Target Information

Xtreme Brands is a dynamic platform comprising franchise brands centered on fitness and wellbeing. Currently, there are over 100 modern clubs operating under the Xtreme Fitness Gyms brand across Poland, predominantly situated in smaller urban areas. In addition, Xtreme Brands has four pioneering developmental spaces for children, known as Xtreme KiDS, designed to encourage physical activity through enjoyable play. The company has ambitious expansion plans, aiming to grow its network to over 300 Xtreme Fitness Gyms clubs by 2027, with a target of 450 locations by 2029, and approximately 50 Xtreme KiDS clubs, exceeding 120 locations by 2029. Concurrently, new franchise concepts with high growth potential will be actively pursued. Supported by bValue, Xtreme Brands aspires to create the largest franchise network for fitness clubs and child developmental spaces in the Central and Eastern Europe (CEE) region.

Industry Overview

Poland possesses a burgeoning fitness and wellness industry, characterized by an increasing shift towards healthier lifestyles among its population. People are becoming more conscious of fitness and wellbeing, driving demand for gyms, fitness programs, and health-related services. This growing awareness has resulted in a vibrant market for franchise opportunities, specifically in fitness, where innovative business models are evolving to meet customer needs.

The fitness market in Poland has shown substantial growth in recent years, with franchises gaining popularity due to their established brand recognition and operational support. Many entrepreneurs are drawn to the franchise model as