Butterfly & elephant, the GS1 Germany accelerator, has invested in info.link, a startup focused on creating legally compliant digital labels that facilitate the use of dynamic barcodes for product transparency.

Target Information

Info.link is a pioneering startup that specializes in the creation of digital labels, facilitating companies' compliance with legal regulations regarding product packaging. Initially, the focus of the team was on implementing the EU Green Deal directive known as 'Green Claims,' which addresses measures to combat greenwashing in product marketing. Today, info.link has expanded its services to promote the establishment of a new generation of dynamic barcodes, enabling users to easily create and manage packaging labels integrated with QR codes.

Using info.link’s platform, companies can quickly generate packaging labels that meet legal standards. By employing the GS1 Digital Link standard, QR codes become dynamic, providing product-specific information that changes based on location and time when scanned. This functionality allows companies to provide proof of compliance with Green Claims, thereby fulfilling EU regulations effectively. The software was developed in close collaboration with legal firms and enables the integration of over 50 services, including digital product passports, recycling information, and promotional mechanisms.

Industry Overview in Germany

The German labeling industry is undergoing significant transformation, particularly in relation to sustainability and transparency demands. With the rise of the EU Green Deal, com