Bunzl has acquired Groveko, a leading distributor of cleaning products in the Netherlands, to strengthen its position in the Dutch cleaning industry, particularly in smart cleaning solutions.

Information on the Target

Groveko, based in Ede, Netherlands, is a reputable distributor of cleaning and hygiene products, boasting an impressive history of over 45 years in the industry. The company offers a wide range of over 20,000 products from more than 100 well-known brands from its three established locations across the Netherlands. Employing 75 skilled professionals, Groveko achieved a notable turnover exceeding EUR 23 million in 2022. Its client portfolio includes some of the top 50 cleaning companies and major national supermarket chains in the Netherlands.

Beyond its extensive product lines, Groveko is recognized as the leading provider of robotic and smart cleaning solutions in the Benelux region. The company supplies innovative cleaning robots to prestigious office buildings in Amsterdam's Zuidas, such as The Valley, along with various retail and logistics locations. Emphasizing sustainability, the management team of Groveko, led by Romke Romkes and Bram Karels, has made significant recent investments in eco-friendly initiatives including bamboo paper, recycled material garbage bags, and the transition from single-use liquid cleaners to refillable and reusable alternatives.

Industry Overview in the Netherlands

The Dutch cleaning and hygiene products industry has undergone significant transformations in recent years, marked by an increasing emphasis on sustainability and innovation. Growing con