British American Tobacco has received approval to acquire Twisp, a leading South African vaping products company, enhancing its footprint in a key market.

Information on the Target

British American Tobacco (BAT) proudly announces the approval received from the South African Competition Commission for its acquisition of Twisp, a premier vaping products company in South Africa. Slated for completion in early Q4 2019, this strategic move positions BAT to enhance its operational footprint in the growing vaping market.

Twisp is recognized as the largest multi-channel distributor of vaping products and flavors in South Africa. Boasting nearly 70 dedicated retail locations across the country in strategic areas, a robust distribution network through national retailers, and a sophisticated e-commerce platform, Twisp has become the go-to destination for adult consumers seeking reduced-risk alternatives.

Industry Overview in South Africa

The vaping industry in South Africa has witnessed significant growth in recent years as more consumers shift towards healthier alternatives to traditional tobacco products. This trend proliferates amidst increasing public awa