British American Tobacco has signed a conditional agreement to acquire 100 percent of the market-leading e-cigarette business, CHIC Group, in Poland, reflecting its commitment to expanding in the next-generation product category.
Target Information
British American Tobacco (BAT) has entered into a conditional agreement to acquire 100 percent of CHIC Group, a leading player in the Polish e-cigarette market. With 800 sales outlets in Poland, CHIC Group operates its own e-liquids production facility and boasts a modern research and development center. The company is known for its prominent brands, including VOLISH, P1, Provog, Cottien, LiQueen, and Aromativ, which are well-regarded in the local e-cigarette segment.
This acquisition will not only enhance BAT's presence in Europe’s largest e-cigarette retailing network but will also provide significant manufacturing and R&D capabilities essential for competing in the next generation product landscape.
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Industry Overview
Poland's e-cigarette market has experienced remarkable growth in recent years, driven by an increasing demand for alternatives to traditional tobacco products. The nation recognizes vaping as a l
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