Bregal Unternehmerkapital has partnered with Embassy Jewel, a leading Swiss luxury watch and jewelry retailer, marking their sixth investment in the current fund and aimed at expanding Embassy's market presence and customer engagement strategies.

Target Information

Embassy Jewel, a distinguished trading company specializing in luxury watches and jewelry, has entered a partnership with Bregal Unternehmerkapital. Founded in 1970 by Kurt König, the father of current co-owners Petra and Patrik König, Embassy has experienced steady growth over the years and currently ranks among the top five trading companies in the Swiss luxury watch sector. The company prides itself on over 45 years of commitment to quality, operating five strategically located stores in Lucerne, the heart of the Swiss watch industry, as well as a retail operation in St. Moritz.

Embassy offers an impressive array of timepieces and jewelry from renowned brands, including Breguet, Blancpain, Cartier, Jaeger-LeCoultre, IWC, Vacheron Constantin, Audemars Piguet, and Breitling, appealing to an international clientele. With the partnership with Bregal Unternehmerkapital, Embassy aims to enhance its premium-quality offerings and high-value strategy, including potential investments to strengthen its store network and improve customer engagement.

Industry Overview

The Swiss luxury watch industry is world-renowned, known for its precision, craftsmanship, and heritage. Switzerland's watchmaking history trace back to the 16th century, culti