Urban Loisirs Group secures additional funding from Bpifrance and Carvest to expand its leisure center operations, aiming to establish itself as a leader in the French market.

Target Information

Founded in 2010 by Thierry Vuillaume and currently managed by Arnaud Vuillaume, Loïc Meriaux, and Mathilde Vuillaume, the Urban Loisirs Group operates large urban leisure centers branded as "le 1055". These centers, ranging from 4,000 to 6,000 square meters, offer a broad array of indoor and outdoor recreational activities, including bowling, laser tag, kids' play areas, and virtual reality experiences, alongside a brasserie-style dining option.

The concept debuted in Lons-le-Saunier, Jura, and quickly gained traction, appealing to diverse family audiences with its engaging entertainment options and quality dining. The group successfully expanded in 2022 with three new centers launched in Chalon, Besançon, and Oyonnax, further solidifying its market position.

Industry Overview

The leisure and entertainment industry in France has seen considerable growth due to an increasing demand for recreational activities among families and group outings.