SSG Capital Advisors facilitated the sale of Hobie Cat Company to Bass Pro Shops, marking a significant partnership aimed at furthering Hobie's legacy and growth in the watersports industry.

Target Company Information

Hobie Cat Company II, LLC, commonly referred to as Hobie, is a renowned company that was founded in 1950 by the visionary Hobie Alter. Originally starting as a surfboard manufacturer, Hobie has evolved into a global brand that embodies adventure and excellence in watersports. Today, it is acclaimed for its production of high-quality kayaks, sailboats, and various water-related accessories. With more than seven decades of expertise, Hobie has not only redefined the watersports industry but has also established itself as one of the most trusted names in outdoor recreation.

As Hobie continues to strengthen its brand identity and market presence, the company sought a strategic partner capable of honoring its rich heritage while facilitating its growth trajectory. To achieve this, Hobie enlisted the services of SSG Capital Advisors, LLC to orchestrate a competitive sale process that garnered interest from multiple strategic and financial buyers both locally and internationally.

Industry Overview

The watersports industry, particularly in the United States, is a dynamic and rapidly evolving sector. With increasing consumer interest in outdoor activities and wellness, the demand for boating, kayaking, and saili