Banijay Benelux has acquired a majority stake in Werktitel to strengthen its portfolio within the growing creator economy.

Information on the Target

Banijay Benelux, a segment of Banijay Entertainment, has announced its acquisition of a majority stake in Werktitel (Working Title), bolstering its existing lineup of ten production labels. This strategic move is designed to enhance the company’s offerings within the creator economy, as it seeks to diversify content and partnerships across emerging and rapidly growing platforms.

Werktitel, founded by Bob ten Berge, David Mol, and Timo Verbruggen, specializes in developing original concepts specifically for online creators, brands, and producers. Its diverse portfolio includes IP and content development, live and theater productions, as well as marketing and publishing for live experiences. The company plays a pivotal role in fostering the creative and business growth of its partners, positioning itself as a significant player in the digital content landscape.

Industry Overview in the Netherlands

The creator economy in the Netherlands has been experiencing substantial growth, characterized by the increasing prevalence of online platforms where creators can showcase their talents and engage with audienc