Bally's Corporation has entered into a binding agreement to invest AUD $300 million in The Star Entertainment Group, potentially acquiring up to 56.7% of its share capital, signaling a strategic partnership aimed at enhancing both companies' market positions in the Australian gaming industry.

Information on the Target

The Star Entertainment Group Limited (ASX: SGR) is a prominent Australian entertainment and gaming company, known for operating premier casino and resort properties in key locations such as Sydney, Brisbane, and the Gold Coast. With a diverse portfolio that caters to a wide range of clientele, The Star is positioned as a leader in the Australian gaming sector.

Bally’s Corporation (NYSE: BALY), on the other hand, is a global casino-entertainment entity boasting a robust omni-channel presence. The company operates 19 casinos across 11 states, showcasing its expansive reach in the gaming industry. Bally’s has a strong reputation for revitalizing underperforming casino operations, making it a strategic partner for The Star as it looks for opportunities to enhance its market position.

Industry Overview in Australia

The Australian gaming industry has experienced significant growth in recent years, driven by a combination of factors such as regulatory changes, technological advancements, and an increase in consumer spending on

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Bally’s Corporation

invested in

The Star Entertainment Group Limited

in 2025

in a Other deal

Disclosed details

Transaction Size: $187M

Deal Parameters
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