Information on the Target

Founded in 1929 in Nantes, FIDEL FILLAUD is the leading distributor of lightweight packaging in France, serving various sectors including industry, food processing, and cosmetics. The Group offers a wide range of primary packaging products, including large containers made from plastic, metal, glass, and kraft paper. It is managed by Jean-François BOUTIER, who is supported by Jacques de SONIS, who joined the company in 2020.

FIDEL FILLAUD's expertise lies in its ability to identify the right suppliers and products to provide its clients with a broad and diverse offering that aligns with sector demands. Over the years, the Group has built an extensive portfolio of references, combining quality with competitive pricing, thanks to strong and trustworthy partnerships with various manufacturers. It boasts the most extensive catalog of primary packaging products in the market, which is regularly updated to meet changing consumer habits and environmental requirements.

Industry Overview in France

France's packaging industry is experiencing significant changes due to evolving consumer demands and increased environmental regulations. The sector is shifting towards sustainable and eco-friendly packaging solutions as companies aim to reduce their environmental impact. This trend is driven by consumer preferences for recyclable and biodegradable materials, compelling businesses to adapt their offerings to meet these expectations.

The COVID-19 pandemic has also accelerated digital transformation within the industry, prompting manufacturers and distributors to adopt advanced technologies for production and logistics. Companies are increasingly investing in e-commerce capabilities to reach consumers directly, which has reshaped the competitive landscape.

Furthermore, France's commitment to environmental sustainability, including regulations on single-use plastics and packaging waste, has created opportunities for companies that are proactive in eco-design and responsible sourcing. Organizations like FIDEL FILLAUD that emphasize eco-friendly product lines are well-positioned to benefit from these industry shifts.

The packaging market in France is projected to grow steadily as businesses seek innovative solutions that marry functionality with sustainability. Players in the industry are now focused on enhancing their product offerings and exploring partnerships that can help them gain a competitive edge in this dynamic environment.

The Rationale Behind the Deal

The entry of AZULIS CAPITAL and ARKEA CAPITAL as minority shareholders in FIDEL FILLAUD aims to further expand the company's eco-friendly product line, accelerate digital transformation, and seize external growth opportunities in strategic target markets. The historical shareholders, Caroline and Jean-François BOUTIER, retain control of the company, and the operation also involves key management members, including General Manager Jacques de SONIS, strengthening the management team's role in the ongoing development of the Group.

Jean-François BOUTIER stated: “With AZULIS CAPITAL and ARKEA CAPITAL, we are entering a new phase in the development of FIDEL FILLAUD with a clear strategy led by a loyal and determined team. Our goal is to enhance our eco-friendly product range, strengthen our digital strategy, and pursue complementary external growth in the packaging trade and distribution.”

Information About the Investor

AZULIS CAPITAL, an investment firm dedicated to supporting high-potential businesses, has a keen interest in identifying companies with strong growth prospects. Pierre JOURDAIN, Partner and Chairman of AZULIS CAPITAL, highlighted FIDEL FILLAUD’s impressive market positioning and its structured development project. The firm is committed to partnering with management teams to unlock their potential and accelerate growth.

ARKEA CAPITAL also shares this investment philosophy, focusing on regional companies that exhibit strong conversion strategies and environmental commitment. François EVEN, Director of Participations at ARKEA CAPITAL, noted FIDEL FILLAUD's niche positioning, diverse clientele, and outstanding service quality, which have all contributed to its leadership in the market and its consistent organic growth over the last decade.

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This deal is seen as a strong investment opportunity given FIDEL FILLAUD's leadership position and an ongoing commitment to sustainability. The company has demonstrated consistent growth and has established a solid base of loyal customers, which is crucial for ongoing success in today's competitive market. The strategic entry of AZULIS CAPITAL and ARKEA CAPITAL provides both the necessary capital and expertise to further enhance FIDEL FILLAUD's eco-friendly offerings and digital capabilities.

Moreover, the management team, particularly under Jean-François BOUTIER and Jacques de SONIS, has proven effective in navigating market challenges while fueling steady growth. Their vision for the future, particularly concerning sustainability and digital innovation, positions FIDEL FILLAUD favorably for the evolving landscape of the packaging industry.

In conclusion, this deal not only serves to validate FIDEL FILLAUD’s robust market presence but also represents a timely opportunity for growth while addressing key industry trends. The involvement of institutional investors with a focus on sustainability makes this a promising venture, potentially leading to significant returns as the market for eco-friendly packaging continues to expand.

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