AZ NGA has increased its stake in Geographe Financial Group, a historic financial advisory firm in Western Australia, to enhance its growth strategy and succession planning.

Target Information

AZ NGA, an advice platform, has increased its stake in Geographe Financial Group, one of the oldest financial advisory firms in Western Australia, founded in 1976 by Bill O’Byrne. Geographe Financial Group specializes in providing holistic financial advice, including superannuation, investments, and insurance, to clients across the Southwest region of Western Australia and extending to Perth.

The firm operates with a dedicated team of five financial planners, a professional year associate, and 10 employees, with offices located in Busselton and Bunbury. In 2024, AZ NGA initially acquired a minority stake in Geographe Financial Group, along with 15 other prominent advisory firms, through its acquisition of AMP’s Equity Portfolio, with plans to gradually increase ownership in specific firms to ultimately become the majority stakeholder.

Industry Overview

The financial advisory sector in Western Australia has experienced significant transformation over the years, reflecting broader trends in financial services across Australia. A growing emphasis on holistic financial advice has compelled fir