Axa has acquired a majority stake in Prima Assicurazioni to strengthen its position in the Italian insurance market, leveraging the company's advanced digital technology for better customer service and operational efficiency.

Information on the Target

Prima Assicurazioni, founded in 2015 and headquartered in Milan, is an innovative developer of a digital insurance platform aimed at redefining the insurance experience through the use of advanced technology, enhanced transparency, and operational efficiency. The company provides proprietary technological infrastructure and sophisticated data analytics that facilitate a full-stack digital service. This enables individual policyholders across Europe to access customizable insurance options, improve affordability, and experience higher quality service.

By 2024, Prima Assicurazioni reported impressive financial growth, with total Group Gross Written Premium reaching €1.3 billion, of which €1.2 billion was generated in Italy. This represents a remarkable year-over-year growth rate of 47% overall and 46% within Italy, alongside an impressive Group EBITDA of €104 million. The company’s technological prowess positions it uniquely within the highly competitive insurance landscape.

Industry Overview in Italy

The insurance sector in Italy is characterized by significant transformation and competitive dynamics, driven by technological advancements and evolving consumer expectations. With a growing demand for digital solutions, insurance companies are increasingly leveraging tech