Avallon MBO has acquired 100% of MPPK Group, a leading Polish pet food manufacturer, in a strategic move to penetrate the growing pet food market.

Target Information

Avallon MBO has signed an agreement to acquire 100% of the shares of MPPK Group, pending approval from UOKiK. MPPK Group is recognized as a leader in the pet food industry in Poland, specializing in both dry and wet foods for premium and mid-premium market segments for dogs and cats. Established in 2013 in Szymanów, Lower Silesia, the company has built a diverse product range designed for pets, under well-known brands such as Wiejska Zagroda and Pan Mięsko, complemented by its distribution of brands like Alpha Spirit and Primal Spirit.

With plans to expand its product line and secure additional partnerships, MPPK Group is committed to scaling its operations. Future growth strategies include the potential acquisition of stakes or forming alliances with other high-quality pet food manufacturers. In 2022, MPPK Group achieved revenues of 110 million PLN, reflecting a remarkable year-on-year growth of 49%. The majority of its sales are driven by its flagship brands, Wiejska Zagroda and Pan Mięsko, which focus on high-quality, nutritious pet foods without content like grains and artificial preservatives.

Industry Overview in Poland

The pet food industry in Poland is currently in a growth phase. As pet ownership increases, domestic pets are increasingly viewed as family members, influencing purchasing decisions that prioritize quality in pet food. Consumers are becoming more educated about the nutritional needs of their pets, often seeking grain-free and health-beneficial pr