Atlas For Men has acquired Françoise Saget, creating Atlas Group, a leading European D2C entity in outdoor clothing and home textiles.

Information on the Target

Atlas For Men, a direct-to-consumer (D2C) platform specializing in outdoor clothing for men, has successfully acquired Françoise Saget, a leading French direct sales company in the home textiles sector. This acquisition has led to the formation of the Atlas Group, establishing it as one of the leading players in the European D2C market.

Founded in 1999 within the Editions Atlas, Atlas For Men designs and markets casual and outdoor apparel, focusing on accessible pricing. Their unique D2C model allows them to operate without physical stores, utilizing both offline (catalogs) and online (e-commerce and social media) platforms to reach customers. Over recent years, the company has successfully expanded into over 14 countries across Europe and North America, demonstrating operational excellence and a replicable business model.

Industry Overview in France

The direct-to-consumer market in France has seen significant growth, driven by changing consumer behaviors and a strong trend towards e-commerce. With the rise of digital platforms, brands are incr