Assist24 Group has acquired a majority stake in Redning Danmark A/S, enhancing its presence in the Danish roadside assistance market as part of its internationalization strategy.

Target Information

Assist24 Group, previously known as Assistansbolaget Group, is a prominent player in the roadside assistance sector, specializing in both B2B (business-to-business) and B2C (business-to-consumer) services. Based in Helsingborg, Sweden, Assist24 has established itself as a market leader, known for delivering exceptional customer service and innovative solutions in the roadside assistance domain. With the recent acquisition of a majority stake in Redning Danmark A/S, Assist24 now expands its footprint into the Danish market, effectively reinforcing its strategic internationalization objectives.

Industry Overview in Denmark

The roadside assistance industry in Denmark is characterized by a robust demand for reliable services, driven by an increasing number of vehicles on the road and the accompanying need for emergency services. Redning Danmark A/S stands as the fourth largest provider in this sector, focusing primarily on the B2B segment, which caters to companies requiring assistance for their fleets. This positioning allows for a considerable growth opportunity in a country where efficiency and rapid response times are critical to consumer satisfaction.

Denmark’s transportation sector is evolving, with a heightened focus on sustainability and technology integration. As electric and hybrid vehicles become more prevalent, service providers are adapting their offerings to include