Assist Digital has acquired Satel, a seasoned company in CRM and marketing services, enhancing its capabilities in the French market.

Target Information

Assist Digital, a prominent player in the realm of digital transformation, specializes in AI-driven technologies and provides comprehensive omnichannel customer experience solutions. On October 24, 2024, they announced the acquisition of 100% of Satel, a distinguished company with over thirty years of expertise in customer relationship management (CRM), marketing, and sales services. This acquisition is part of Assist Digital's strategic initiative to enhance their service offerings.

Satel's extensive experience in the marketing sector and omnichannel sales has established it as a key partner for many leading brands in France. The company's robust operational structure, which includes six centers and a workforce of about 450 experts, has enabled it to generate an impressive annual revenue exceeding 15 million euros. The acquisition is anticipated to bolster Assist Digital’s presence in the French market significantly.

Industry Overview

France’s digital marketing and customer relationship management industry is characterized by rapid evolution driven by technological advancements and changing consumer behaviors. In recent years, there has been a marked increase in the adoptio