Asics has announced its acquisition of Thaidotrun Co., Ltd., a running event management and registration platform in Thailand, aimed at enhancing its market presence and interaction with local runners.
Information on the Target
Asics Corporation has announced its intention to acquire Thaidotrun Co., Ltd., a Bangkok-based company that manages running events and operates a race registration platform in Thailand. This strategic acquisition aims to enhance Asics' connection with runners in the region and strengthen its running ecosystem.
Thaidotrun's platform offers a streamlined experience for race registration, making it easier for participants to sign up for various running events. By integrating with Asics’ membership program, OneASICS, the company aims to enhance brand visibility and increase engagement with its customer base.
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Industry Overview in Thailand
The running industry in Thailand has experienced significant growth in recent years, driven by a rising health consciousness and a growing number of running events ac
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Asics
invested in
Thaidotrun Co., Ltd.
in 2026
in a Buyout deal