Asahi Group Japan has launched LIKE MILK, the first yeast-based milk alternative in Japan, developed in collaboration with SIG to meet rising consumer demand for healthy and sustainable beverage options.

Target Information

Asahi Group Japan has introduced LIKE MILK, the nation's first yeast-based beverage that mimics milk characteristics. Packaged in SIG SmallBloc aseptic cartons, LIKE MILK signifies an innovative leap in beverage alternatives, utilizing proprietary yeast technology to create a drink with a protein and calcium profile comparable to traditional milk while remaining free from milk components and common allergens.

The product is currently undergoing test sales in select Japanese supermarkets and e-commerce platforms, with plans for expanded distribution set for 2026. This launch exemplifies the burgeoning partnership between Asahi Group Japan and SIG, as it marks Asahi's inaugural commercial offering developed in collaboration with SIG's advanced filling technology.

Industry Overview in Japan

The beverage industry in Japan has seen substantial growth in recent years, characterized by an increasing consumer shift towards health-conscious and sustainable options. The market is experiencing a significant rise in demand for innovative products