Unilever has sold its Russian subsidiary to Arnest Group, allowing the local manufacturer to enhance its market position in the cosmetics and household products sector.

Information on the Target

Unilever has successfully concluded the sale of its Russian subsidiary to Arnest Group, a prominent local manufacturer specializing in perfumes, cosmetics, and household products. This divestment encompasses all aspects of Unilever’s operations in Russia, including four factories situated in the country, as well as its business activities in Belarus.

The decision to sell reflects Unilever’s strategic shift amidst evolving market conditions. The transition involved significant groundwork to ensure a smooth separation from Unilever’s broader corporate structures, which required careful management of various operational facets like IT platforms and supply chains, alongside the adaptation of brand assets to the local Cyrillic script.

Industry Overview in Russia

The Russian cosmetics and personal care market has displayed remarkable resilience and adaptation in recent years. Driven by a growing consumer base and shifting preferences towards premium and organic p