Endeavor Group Holdings, Inc. has reached a definitive agreement to sell Frieze to a new global events company founded by Ariel Emanuel, positioning Frieze for further growth and innovation within the contemporary art market.

Target Information

Frieze is a premier global contemporary art organization recognized for its influential art fairs, publications, and digital platforms. Established in 1991 with the inception of frieze magazine, the organization has expanded its footprint to seven major art fairs held in prominent cities such as Chicago, London, Los Angeles, New York, and Seoul. These events draw leading artists, galleries, and collectors, fostering innovative dialogue and practices within the art community.

Frieze magazine is esteemed for its incisive art criticism and commentary, while its online portal, frieze.com, serves as an essential resource for contemporary art enthusiasts. Committed to broadening the understanding and appreciation of contemporary art, Frieze also organizes year-round curated programs and initiatives like No.9 Cork Street and Frieze 91, thereby enriching the cultural landscape and connecting diverse audiences to groundbreaking art.

Industry Overview in the United States

The contemporary art sector in the United States has experienced substantial growth over the past decade, driven by an increasing appetite for innovative artistic expressions and cultural experiences. As o

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Ariel Emanuel's new global events and experiences company

invested in

Frieze

in 2025

in a Other deal

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