Ares Management has acquired POLO Motorrad und Sportswear from Equistone Fund IV, positioning itself in the growing motorcycle apparel market.

Information on the Target

POLO Motorrad und Sportswear, commonly referred to as POLO, is a prominent multichannel retailer specializing in motorcycle clothing, accessories, and equipment. The company is known for its extensive range of proprietary motorcycle brands, such as FLM and Pharao, which are carefully designed and developed by its in-house team of experts. In addition to its own products, POLO also offers a variety of well-established third-party motorcycle brands, catering to a diverse customer base.

Headquartered in Jüchen, Germany, POLO operates a network of stores across the DACH (Germany, Austria, Switzerland) region. The company employs over 800 professionals within its retail outlets and related businesses, including Motoblouz in France and Sportsbikeshop in England. Furthermore, POLO's offerings are accessible to customers through various channels, including an online store, mobile app, and printed catalogues.

Industry Overview in Germany

The motorcycle apparel and accessories industry in Germany is characterized by a robust demand for high-quality products, driven by a growing number of motorcyclists and an increasing trend