Arçelik and Whirlpool have formed a new standalone business in the European home appliances sector, combining their manufacturing capabilities and strong brand portfolios to achieve a projected net revenue of EUR 6 billion.

Target Information

The newly established standalone business is a result of the collaboration between Arçelik’s wholly-owned subsidiary, Ardutch B.V., and Whirlpool Corporation’s wholly-owned subsidiary, Whirlpool EMEA Holdings LLC. This new entity is poised to harness the robust manufacturing expertise and brand portfolios of both companies in the European market, combining approximately 20,000 employees spread across several European countries. The new company aims to leverage a combined net revenue of approximately EUR 6 billion, based on the net sales from their European operations in 2021.

The new organization's strategy focuses on innovation and sustainability, providing consumers with superior access to high-quality, energy-efficient household products. This initiative will allow both companies to maintain their competitive edge while expanding their offerings to European customers through their well-established brands.

Industry Overview

The European home appliances sector has seen considerable evolution, driven by consumer demand for smarter and more sustainable solutions. A pronounced shift towards energy efficiency and environmentally friendly appliances has promp