Information on the Target

Cocorico, based in Bordeaux and Freyssinet, is a prominent player in the affordable, made-in-France textile sector. Founded in late 2016 by siblings Arthur, Tom, and Coline Charle, the company has experienced double-digit growth since its inception. Today, Cocorico produces over 500,000 products annually, thanks to a dedicated community of 300,000 loyal customers.

The success of Cocorico can be attributed to its distinctive positioning within the textile industry, emphasizing both local production and competitive pricing.

Industry Overview in France

The French textile industry has undergone significant transformations in recent years, largely driven by a growing consumer preference for sustainable and locally produced goods. This shift is evident as more brands capitalize on the 'made in France' label, appealing to eco-conscious consumers looking to support domestic production.

Additionally, the textile sector has shifted towards on-demand manufacturing, reducing the risks and costs associated with overproduction. Companies like Cocorico have adopted innovative production models that prioritize sustainability and cultivate strong partnerships with local manufacturers.

The rise of e-commerce has further changed the landscape, enabling brands to bypass intermediaries, thereby keeping prices competitive while offering consumers a simple and direct shopping experience. This trend aligns with the increasing demand for convenient access to high-quality, consciously-produced apparel.

Overall, the French textile industry is poised for growth as businesses hone their production processes to meet evolving consumer expectations and capitalize on the desire for more ethical consumption practices.

The Rationale Behind the Deal

The recent partnership between Aquiti Gestion and Cocorico comes as both parties seek to further expand the company's reach and product offerings. Cocorico aims to solidify its position as a leader in the made-in-France apparel sector while addressing consumer demands for sustainable and locally produced clothing.

Aquiti Gestion's investment is pivotal in supporting Cocorico's ambitious goals, particularly as the company plans to diversify its product lines and enhance its customer acquisition channels.

Information about the Investor

Aquiti Gestion has been a prominent player in the Nouvelle-Aquitaine region for 25 years, specializing in private equity and investment solutions. Approved by the AMF, Aquiti Gestion operates with a dedicated team of 20 professionals across three offices in Bordeaux, Limoges, and Poitiers, fostering close connections with local businesses.

With over €230 million under management, Aquiti Gestion effectively addresses the diverse needs of SMEs and startups in the area, offering tailored financial solutions ranging from innovation grants to capital investments. Their focus on supporting businesses with Environmental, Social, Governance, and Territorial (ESG-T) considerations enhances their commitment to fostering sustainable growth.

View of Dealert

The deal between Aquiti Gestion and Cocorico presents a promising investment opportunity. Cocorico has established itself within the ever-growing textile market, leveraging its unique positioning in the affordable, made-in-France segment. With the increasing consumer preference for sustainable and locally-produced products, Cocorico is strategically poised for sustained growth.

As the company continues to innovate its production processes and expand its product offerings, the backing from Aquiti Gestion will be crucial. This partnership will enable Cocorico to enhance its marketing strategies and drive greater demand for its products, ultimately leading to increased market share.

Moreover, given Aquiti Gestion's extensive experience and commitment to supporting regional businesses, the investment signifies not only financial backing but also a valuable partnership that can facilitate strategic development. This collaboration can help Cocorico navigate the competitive landscape of the textile industry more effectively.

In conclusion, the investment from Aquiti Gestion into Cocorico stands to be a beneficial venture for both parties. The alignment of Cocorico’s mission with growing market trends positions this deal as a wise choice in the evolving world of sustainable fashion.

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