Information on the Target

Civitech, a mission-driven organization focused on enhancing voter participation, is leading the way in innovative voter engagement technology. Under the leadership of Co-Founder and CEO Jeremy Smith, a West Point graduate and Army veteran, Civitech develops advanced data tools designed to make elections more accessible, equitable, and transparent. As the 2024 elections approach, their comprehensive voter engagement platform aims to empower Americans to exercise their right to vote effectively.

Through its innovative products such as TextOut, Source, and RunningMate, Civitech has successfully identified around 50 million potential voters and registered nearly 2 million voters. Their strategic outreach efforts, including the dispatch of approximately 10 million voter registration and vote-by-mail mailers, utilize SMS communication, which has recorded an impressive 98% open rate. This robust engagement reflects Civitech's commitment to addressing historically underrepresented groups in the electoral process.

Industry Overview

The voter engagement technology industry is rapidly evolving as the importance of democratic participation intensifies, especially in light of the upcoming 2024 elections. Companies like Civitech are utilizing cutting-edge technology to empower voters in an increasingly complex electoral landscape. This industry is becoming essential in ensuring fair and transparent elections, addressing barriers to participation, and providing tools for effective outreach.

The United States has a sizable market for voter engagement solutions. With over 500,000 non-partisan elected officials, opportunities abound for companies that can deliver efficient and affordable campaign management tools to candidates across the political spectrum. Civitech effectively taps into this potential market, supporting candidates and organizations committed to fostering democratic engagement.

Additionally, the interplay between technology and civic participation presents ample opportunities for innovation. As civic technology continues to grow, firms in this sector are expected to play a pivotal role in shaping future electoral processes. The demand for effective voter outreach coupled with advancements in data analysis positions firms like Civitech at the forefront of this burgeoning field.

As the election cycle sees heightened scrutiny over election integrity and accessibility, technology-driven solutions are becoming a necessity rather than a luxury. Companies that can provide verifiable and impactful tools for voter engagement will emerge as key players in both the electoral process and civic innovation.

The Rationale Behind the Deal

The strategic investment from Applied Real Intelligence (A.R.I.) in Civitech comes at a crucial time when enhancing voter participation is paramount to the democratic process. The partnership aims to leverage A.R.I.'s financial resources and support to scale Civitech's operations without compromising ownership control through equity dilution.

This collaboration aligns with A.R.I.'s commitment to investing in mission-driven companies that focus on dual-use technologies with both commercial and defense implications, thereby emphasizing the company’s strategy to support advancements that contribute to national and democratic security.

Information about the Investor

Applied Real Intelligence (A.R.I.), founded by Zack Ellison, specializes in venture debt and growth credit, focusing on innovative, high-growth companies. A.R.I. is particularly committed to financing projects led by veterans and supporting technologies that have both civilian and military applications. Under Ellison’s leadership, A.R.I. seeks to empower founders by providing customized financial solutions that allow them to maintain control over their businesses while minimizing equity dilution.

With a track record of strategic investments in various sectors—ranging from civic technology to climate technology—A.R.I. is well-positioned to enhance the impact of its investments, while simultaneously fostering innovation in underserved markets. Their mission is to support visionary leaders who create lasting value through their work.

View of Dealert

In evaluating this deal, it is evident that both A.R.I. and Civitech share a strong alignment in their missions, particularly in enhancing civic engagement and empowering democratic processes. Investing in Civitech represents a sound opportunity for A.R.I. due to the timely need for their voter engagement tools, especially with the 2024 elections on the horizon. The flexibility of the credit investment allows Civitech to scale efficiently while preserving its autonomy, which is critical for any growing startup.

From an investment perspective, Civitech’s proven track record of identifying potential voters and driving registrations, coupled with a high open-rate in communications, indicates a mature and effective business model. This data-driven approach not only enhances the likelihood of success but also aligns with current societal demands for transparency and equity in elections.

Furthermore, the strong backing from prominent investors and a network of experienced partners puts Civitech in an advantageous position. These partnerships not only provide financial capital but also strategic guidance, further enhancing the growth trajectory of Civitech in a competitive industry.

Overall, A.R.I.'s investment in Civitech appears to be a well-calculated decision that can yield substantial benefits—not merely for the investor but for the broader democratic landscape as well. With the right strategic execution, this partnership has the potential to make a significant positive impact on voter engagement and participation in the upcoming elections.

View Original Article

Similar Deals

First Citizens Bank Standpoint Inc.

2025

Venture Debt Professional & Commercial Services United States of America
Capitala Group The Stonewall Group

2024

Venture Debt Professional & Commercial Services United States of America
Achieve Partners RiseNow, LLC

2024

Venture Debt Professional & Commercial Services United States of America
BIP Ventures Velocity Benefits

2024

Venture Debt Professional & Commercial Services United States of America
Kian Capital Riveron Consulting

2023

Venture Debt Professional & Commercial Services United States of America
Tempting Ventures Harba Solutions

2023

Venture Debt Professional & Commercial Services United States of America
Merit Identity Group Holdings Corporation

2023

Venture Debt Professional & Commercial Services United States of America
GACP Finance Company Excel Corporation

2023

Venture Debt Professional & Commercial Services United States of America
Heritage Bank of Commerce Allconnect, Inc.

2023

Venture Debt Professional & Commercial Services United States of America
PNC K2 Industrial Services, Inc.

2023

Venture Debt Professional & Commercial Services United States of America

Applied Real Intelligence (A.R.I.)

invested in

Civitech

in 2024

in a Venture Debt deal

Deal Parametres
Industry
Country
Seller type

Sign Up to Dealert