Apparel Group and Nykaa have launched Nysaa, an omnichannel beauty retail store in Dubai, as part of a strategic joint venture with plans to expand to 100 locations across the GCC over the next five years.

Information on the Target

Nysaa, a premier omnichannel beauty retail platform, has emerged from a strategic collaboration between Apparel Group and Nykaa, generating a robust offering of over 150 brands and more than 10,000 products. Positioned in City Centre Mirdif, Dubai, Nysaa aims to redefine beauty retail by curating a selection of globally renowned beauty products alongside local and emerging brands, consequently enriching the shopping experience for customers.

This newly launched store serves as a cornerstone in the ambition to expand the presence of Nysaa throughout the Gulf Cooperation Council (GCC) region, with a strategic goal to establish 100 new stores over the next five years. It seeks to engage beauty enthusiasts by providing a personalized shopping experience complemented by expert beauty advisors.

Industry Overview in the Target’s Specific Country

The beauty retail sector in the UAE has been experiencing significant growth thanks to a combination of high disposable incomes, an increasing population of beauty-conscious consumers, and competitive mark