AOL has acquired Patch Media Corp and Going Inc. to strengthen its foothold in the burgeoning local online advertising market.
Information on the Target
AOL has acquired two local online media companies: Patch Media Corp and Going Inc. Patch Media Corp specializes in developing technologies and managing websites that empower local communities to publish news and information effectively. Founded to enhance citizen journalism, Patch has established itself as a relevant player in the local news space by providing critical resources to consumers and businesses alike.
Going Inc. complements Patch's offerings by allowing users to share updates on local events, thus further engaging the community in communicating and interacting with its surroundings. Together, these acquisitions will enhance AOL's portfolio and strengthen its position in the local online advertising market.
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Industry Overview in the Target’s Specific Country
The local online advertising industry in the United States has been experiencing significant growth due to the increasing digitization of news and information consumption. Consumers are increasin
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AOL (Time Warner Inc.)
invested in
Patch Media Corp and Going Inc.
in 2023
in a Corporate VC deal