Target Information

GEE-nius Investments & Holdings AB (publ) ("GEE") is a fintech company established in 2019, aimed at providing a comprehensive service solution for the gig economy. GEE is designed to serve a broad financial ecosystem tailored for freelancers and gig workers across various sectors, addressing both professional and personal financial needs. The company is set to launch its innovative platform, with expectations for rollout occurring between the end of Q1 and the beginning of Q2 this year.

With a dedicated employee, GEE has already formed partnerships with several significant organizations, including a membership group in the music and culture sector that boasts approximately 1,000 members, a figure anticipated to grow significantly throughout 2023. Furthermore, discussions are underway with various other entities, including a B2C company providing installation services to households with around 1,000 freelancers, as well as a global firm supplying products and services to freelancers within transport services, representing a potential customer base of around 100,000 for GEE.

Industry Overview

The fintech industry in Sweden has experienced substantial growth, characterized by a strong embrace of digital financial solutions among consumers and businesses. The gig economy, in particular, has surged, driven by evolving work models and a growing preference for flexible job arrangements. This shift necessitates innovative financial services that cater to the unique requirements of freelancers and gig workers.

In Sweden, the gig economy has gained traction, impacting various sectors such as transportation, hospitality, and digital services. This trend has prompted traditional financial institutions to rethink their service offerings and adapt to the changing landscape. The rise of technological advancements has facilitated the creation of platforms that simplify transactions and support the financial wellness of freelancers.

As more individuals transition into freelance work, the demand for tailored financial solutions is anticipated to increase. The Swedish government has supported this shift by advocating for policies that encourage work flexibility, aligning with the needs of gig economy participants. This presents a favorable environment for fintech companies like GEE to thrive and address the financial gaps within this sector.

Rationale Behind the Deal

ANTCO. Investment Group AB (publ) ("ANTCO.") has entered into an agreement to acquire 2.19% of GEE for approximately 1.18 million SEK, with the full purchase price being settled through a share issuance of 459,143 newly issued B-shares at a price of 2.57 SEK per share. This transaction reflects ANTCO.'s ongoing strategy to invest in unlisted growth companies, enhancing its portfolio and positioning within the evolving fintech landscape.

The acquisition aligns with ANTCO.'s focus on expanding its influence in promising sectors, particularly as the demand for innovative financial solutions for freelancers grows. By investing in GEE, ANTCO. anticipates benefiting from the company's future growth and ability to capture a significant market share in the fintech space.

Investor Information

ANTCO. is an investment group with a strategic focus on acquiring stakes in high-potential, unlisted growth companies. The firm seeks to leverage its capital and expertise to foster the development of its portfolio companies, enhancing their market positions and driving sustainable growth. ANTCO. is committed to conducting further acquisitions and investments, positioning itself as a key player in the investment landscape.

This investment in GEE signifies ANTCO.'s proactive approach to capitalizing on emerging trends within the fintech sector, particularly the needs of freelancers who are increasingly seeking accessible financial solutions. ANTCO.'s previous investments have demonstrated a commitment to sectors with high growth potential, and this deal exemplifies that strategic vision.

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The investment in GEE could be a strategic and promising opportunity for ANTCO., given the growing emphasis on gig economy solutions within Sweden's fintech industry. The rising trend of freelance work necessitates innovative financial platforms, positioning GEE favorably in the market as it prepares to launch its services.

Furthermore, the existing partnerships GEE has established enhance its credibility and market reach. With ongoing discussions to collaborate with various organizations, GEE is poised to significantly expand its user base, which could lead to robust revenue generation and valuation growth in the near future.

While the 7.4% dilution of current shareholders may raise concerns, the potential for growth and the strategic alignment of this investment with industry trends creates a favorable outlook for both ANTCO. and GEE. As ANTCO. continues to pursue additional acquisitions, establishing a foothold in a versatile and expanding market like fintech aligns with its long-term strategic goals.

In conclusion, should GEE successfully launch its platform and build on its partnerships, this investment has the potential to yield significant returns, reinforcing ANTCO.'s initiative to support innovative solutions within the increasingly important gig economy.

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