Investment in New Optimist aims to promote sustainable streetwear while expanding production capabilities in the Netherlands.

Information on the Target

New Optimist is a pioneering clothing brand founded in 2020 by Xander Slager and Nelleke Wegdam. The brand is dedicated to creating a sustainable future within the fashion industry by producing local and eco-friendly streetwear. New Optimist also operates as a steward-owned company, which emphasizes social responsibility and the principles of sustainability throughout its business model.

Driven by a passion for systemic change, New Optimist embodies the ideals of the circular economy. The materials used in their clothing are sourced from certified organic cotton and other environmentally conscious fabrics, ensuring that every garment is crafted to last. Additionally, the company offers a repair service, encouraging customers to extend the lifespan of their purchases while implementing an innovative deposit system for returning clothing to promote recycling and responsible disposal.

Industry Overview in the Target’s Specific Country

The fashion industry in the Netherlands is currently undergoing a significant transformation, with sustainability and ethical practices at the forefront. The country has seen a growing movement towards sustainable fashion, driven