Ampli Ventures AB has invested EUR 2 million in Profitmetrics ApS, a Danish software platform focused on profitability analysis in eCommerce, highlighting a strategic move towards innovative profitability solutions in a competitive market.

Information on the Target

Profitmetrics ApS, founded by Frederik Boysen in 2019, is a leading software platform dedicated to analyzing profitability specifically within the eCommerce sector. The platform was developed to address the challenges eCommerce businesses face regarding profitability, particularly emphasizing the shortcomings of traditional digital advertising metrics like Return-on-Advertising-Spend (ROAS). Profitmetrics provides real-time, actionable insights into profitability and has introduced a new metric called Profit-on-Advertising-Spend (POAS), which has gained traction as a more precise measure of advertising performance.

Profitmetrics has quickly grown its reputation and customer base, serving leading marketing agencies across Europe and the US. The company's innovative approach has enabled hundreds of agencies to integrate Profitmetrics into their core operations, making it an essential tool in today's competitive eCommerce landscape.

Industry Overview in Denmark

The eCommerce landscape in Denmark is evolving rapidly, with heightened emphasis on profitability over mere growth metrics. In 2024, varying economic pressures, such as tightening consumer spending and rigorous capital market conditions, have co