Target Overview

Amadeus Fire Group (ISIN: DE0005093108, Prime Standard, SDAX), a prominent provider of personnel services and professional training in Germany, has successfully acquired 100 percent of the shares in Masterplan Com GmbH. This innovative Berlin-based technology company specializes in an e-learning platform operating on a software-as-a-service (SaaS) model, generating consistent recurring subscription revenue. Masterplan is recognized for its cutting-edge engagement platform designed specifically for corporate training.

Industry Overview

The acquisition significantly enhances Amadeus Fire Group's foothold in the rapidly expanding digital B2B training market, which is undergoing a substantial transformation driven by advancements in artificial intelligence. The German EdTech sector is projected to reach an impressive valuation of around 17 billion euros by 2030, with an anticipated annual growth rate exceeding 13 percent. This robust growth is indicative of the increasing demand for tailored digital learning solutions across various industries.

Masterplan features an extensive library of over 3,500 video courses available in more than 26 languages. It has successfully amassed a clientele of over 300 companies, including numerous DAX-listed firms and international corporations such as Volkswagen, Otto Group, and DZ Bank. This diverse customer base underscores the platform's relevance and effectiveness in meeting the corporate training needs of major organizations.

Established in 2017, Masterplan utilizes a cloud-based business model that seamlessly integrates with existing HR and learning management systems. The flexibility of the technology, along with high customer satisfaction ratings and AI-enhanced pedagogical strategies, positions Masterplan for continued growth. Moreover, newly developed language capabilities facilitate efficient international expansion, taking advantage of existing relationships with clients that have a global presence.

Rationale Behind the Deal

This acquisition represents a strategic milestone for Amadeus Fire Group's efforts to enhance its digital training portfolio. According to CEO Robert von Wülfing, integrating Masterplan's scalable SaaS platform establishes a robust foundation for future growth in the B2B segment, positioning the company among the leading EdTech providers. The anticipated revenue of eight million euros for Masterplan in 2025 and plans for a substantial growth increase in 2026 further validate the potential benefits of this acquisition.

Investor Information

Amadeus Fire Group is a significant player in the personnel services industry and is committed to providing high-quality professional training solutions. By acquiring Masterplan, the company aims to leverage its strengths to tap into the growing digital training market. Amadeus Fire's established reputation in personnel services, combined with Masterplan's innovative technology, creates a synergy that is expected to drive sustainable growth and profitability.

View of Dealert

From an analytical perspective, this acquisition could be highly advantageous for Amadeus Fire Group. By investing in Masterplan, the company is strategically positioning itself within a rapidly evolving sector that is expected to witness substantial growth in the coming years. The emphasis on digital training and the utilization of AI in educational tools suggest that Masterplan is well positioned to meet future demands.

Furthermore, the established customer base and impressive course offerings of Masterplan enhance its attractiveness as a profitable investment. The integration into Amadeus Fire's existing structure offers additional opportunities for synergy and growth, potentially increasing customer reach and financial performance.

Overall, this acquisition appears to be a sound investment, as it not only strengthens Amadeus Fire's existing capabilities but also supports its long-term strategic goals. The anticipated growth trajectory of the EdTech market in Germany further strengthens the case for this deal, offering promising returns as the sector continues to expand.

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