Amadeus Fire Group has acquired the e-learning platform Masterplan Com GmbH, enhancing its position in the growing digital B2B training market.

Target Overview

Amadeus Fire Group (ISIN: DE0005093108, Prime Standard, SDAX), a prominent provider of personnel services and professional training in Germany, has successfully acquired 100 percent of the shares in Masterplan Com GmbH. This innovative Berlin-based technology company specializes in an e-learning platform operating on a software-as-a-service (SaaS) model, generating consistent recurring subscription revenue. Masterplan is recognized for its cutting-edge engagement platform designed specifically for corporate training.

Industry Overview

The acquisition significantly enhances Amadeus Fire Group's foothold in the rapidly expanding digital B2B training market, which is undergoing a substantial transformation driven by advancements in artificial intelligence. The German EdTech sector is projected to reach an impressive valuation of around 17 billion euros by 2030, with an anticipated annual growth rate exceeding 13 percent. This robust growth is indicative of the increasing demand for tailored digital learning solutions across various industries.

Masterplan features an extensive library of over 3,500 video courses available in more than 26 languages. It has successfully amassed a clientele of over 300 companies, including numerous DAX-listed firms and inte