Akbank has invested $400,000 in the AI-driven analytics startup Metriqus as part of its Akbank+ program aimed at fostering internal entrepreneurship and enhancing marketing strategies for mobile game studios.

Target Company Overview

Metriqus is an innovative startup developed by Akbank employees Timur Demirkıran and Esra Atakişi, designed to provide mobile game studios with an artificial intelligence-based analytical platform. This platform enables game studios to utilize data more effectively in their marketing activities, allowing them to achieve actionable insights and manage their information from a single interface. The investment from Akbank into Metriqus is part of the Akbank+ program, which supports employees in implementing their entrepreneurial ideas.

Industry Overview in Turkey

Turkey's game development industry has been gaining momentum in recent years, showcasing immense growth potential. The rise of mobile gaming has transformed how games are developed and marketed, making data-driven decision-making critical for success. With the increasing number of mobile users, the need for game studios to optimize their marketing strategies through advanced analytics has become more pronounced.

The Turkish tech ecosystem is vibrant, bolstered by supportive government policies and an enthusiastic pool of young talent. Startup accelerators and incubators are proliferating, providing aspir