AfricInvest has invested US$30 million in ArabyAds' Pre-Series B funding round to support the company's expansion in the African and global markets.

Information on the Target

ArabyAds is a prominent AdTech company headquartered in the MENA region, recognized for its innovative advertising solutions and technologies tailored for digital marketing. The company has established itself as a leader in the sector, providing a comprehensive range of services to facilitate targeted advertising for businesses seeking to enhance their online visibility.

This recent Pre-Series B funding round has enabled ArabyAds to secure US$30 million, which will be pivotal in accelerating its operations and strategic initiatives. The funds are intended for expanding its operations not only within the African market but also on a global scale, thereby solidifying its presence in the international AdTech landscape.

Industry Overview in the Target's Specific Country

The AdTech industry in the MENA region is experiencing remarkable growth driven by increasing digital adoption and a rising focus on data-driven marketing strategies. Businesses are increasingly recognizing the importance