Adobe has acquired Rephrase.ai, a Bengaluru-based AI video creation platform, marking its entry into the generative AI space to enhance its Creative Cloud offerings.

Adobe Acquires Rephrase.ai

Adobe, a leading American software company, has made waves in the technology sector by acquiring Rephrase.ai, an AI-driven video creation platform based in Bengaluru. This acquisition, first reported by ET, represents Adobe’s inaugural venture into the generative AI and video-tooling market. The transaction was communicated internally within Adobe through a memo confirming the strategic move.

The acquisition will see the majority of Rephrase.ai's team joining Adobe, marking a significant milestone as it becomes the first Indian startup to be acquired by the software giant. This integration aims to enhance Adobe's existing video capabilities within its Creative Cloud suite, emphasizing its commitment to providing AI-enhanced video content for its customer base.

Industry Overview in India

The AI video creation industry in India is rapidly evolving, driven by advancements in technology and an increasing demand for innovative content creation. The country's burgeoning startup ecosystem has witnessed a surge in AI-driven solu