Aditya Birla Fashion and Retail Ltd has acquired a 33.5% stake in Tarun Tahiliani's couture brand Goodview Properties for ₹67 crore, aiming to strengthen its position in the ethnic wear market while targeting substantial growth in the coming years.

Target Information

The Aditya Birla Group's fashion arm, Aditya Birla Fashion and Retail Limited (ABFRL), led by Kumar Mangalam Birla, has recently acquired a 33.5% stake in Tarun Tahiliani’s couture brand, Goodview Properties Private Ltd (GPPL), for ₹67 crore. This acquisition allows ABFRL to further expand its portfolio in the Indian designer fashion industry, which reflects a strategic move towards embracing luxury and ethnic wear while catering to the evolving preferences of Indian consumers.

Tarun Tahiliani, renowned for his exquisite craftsmanship and elegance, founded GPPL to run his eponymous couture label. This brand is recognized for its high-end designs that celebrate Indian culture and craftsmanship, appealing to discerning clients who seek luxury attire for celebrations and special occasions.

Industry Overview

The Indian fashion industry, particularly in the ethnic wear segment, is experiencing significant transformation. The market is witnessing a resurgence of interest as consumers are increasingly appreciating cultural heritage and traditional attire, spu