Adams Outdoor Advertising has acquired billboard inventory from Times Shamrock Outdoor, enhancing its presence and capabilities in the Eastern Pennsylvania market.

Target Information

Adams Outdoor Advertising has completed a strategic acquisition of billboard assets from Times Shamrock Outdoor, significantly bolstering its market presence in Eastern Pennsylvania. This acquisition encompasses 24 static billboards and 25 digital billboards, enhancing Adams' inventory and solidifying the company’s trajectory during a period marked by growth and expansion.

The newly acquired inventory will enable Adams to broaden its reach across Lackawanna and Luzerne Counties, targeting essential markets such as Scranton, Wilkes-Barre, Hazleton, and nearby communities. The strategic positioning along major travel routes including Interstate 81 and Route 309 allows Adams to provide advertisers with enhanced exposure and diverse advertising solutions in these high-traffic locales.

Industry Overview

The outdoor advertising industry in Eastern Pennsylvania is characterized by a solid demand for billboard space, driven by regional population growth and increased consumer mobility. With a fusion of traditional and digital advertising, companies are adapting to me