Verisk has sold Verisk Marketing Solutions to ActiveProspect to realign its focus on the global insurance sector while enhancing ActiveProspect's capabilities in identity resolution and marketing intelligence.

Target Information

Verisk Marketing Solutions (VMS), a division within Verisk’s underwriting sector, has established itself as an industry leader specializing in consent-verified lead orchestration, identity resolution, and marketing intelligence. By prioritizing consumer data security and privacy, VMS enables marketers and data teams in both insurance and non-insurance sectors to effectively target their messaging, ensuring the right consumer receives the right information at the right time. The company was formed through the successful integration of Jornaya and Infutor, further solidifying its position in the market.

Industry Overview

The global marketing technology landscape, particularly in the United States, has experienced significant evolution, driven by increasing demand for privacy-centric solutions and consumer data management. As brands and marketers endeavor to create personalized experiences, the need for secure identity resolution and analytics has become pivotal. The emergence of privacy regulations has pushed companies to adopt solutions that ensure compliance while enhancing customer engagement.

The consent-based marketing arena has witnessed substantial growth as organizations seek to enhance their data practices. Businesses are increasingly aware of the risks associated with data breaches and p