Merilytics, an Indian analytics provider, has been acquired by Accordion Partners, marking Accordion's first investment in India as it seeks to enhance its service offerings in the analytics sector.
Information on the Target
Meritus Intelytics Private Limited, known as Merilytics, is an advanced analytics solutions provider based in India. Established in 2011, the company specializes in utilizing decision sciences and an analytics-focused approach to deliver exceptional data-driven returns for their private equity clients across diverse sectors, including consumer packaged goods (CPG), retail, and healthcare.
With a strong workforce of approximately 500 professionals, Merilytics has fostered relationships with over 80 clients by creating comprehensive data management, advanced analytics, and reporting solutions. These innovations aid in generating valuable insights, enhancing decision-making capabilities, and driving operational efficiencies across businesses.
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Industry Overview in India
The analytics industry in India has seen significant growth, propelled by the increasing volume of data generated across multiple sectors. Companies are becoming more data-oriented, recognizing intelligence-driven
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Accordion Partners
invested in
Meritus Intelytics Private Limited (Merilytics)
in 2023
in a Merger deal