Information on the Target

Kapiva, a leading innovator in modern Ayurvedic healthcare, has successfully secured over USD 60 million (approximately INR 510 crores) in its Series D funding round, which includes USD 28 million (INR 240 crores) in primary investments. The remaining funds were utilized to provide an exit for earlier investors. This funding round was spearheaded by 360 ONE Asset and Vertex Growth, with contributions from existing investors including Vertex Ventures Southeast Asia and India, along with 3one4 Capital.

The newly acquired capital will be directed towards enhancing Kapiva's research and development, boosting manufacturing capabilities, investing in large-scale brand building, and establishing a comprehensive health-tech ecosystem. Over the past three years, Kapiva has experienced remarkable growth, achieving over 80% year-on-year expansion and reaching an annual revenue run rate (ARR) exceeding INR 550 crores. The company has developed a robust distribution network that encompasses general trade, modern trade, pharmacy, digital commerce platforms, and its own website, while employing over 500 people.

Industry Overview in India

India's wellness industry is undergoing a significant transformation, driven by a rising awareness of health and preventive care among consumers. The traditional practices of Ayurveda are gaining traction globally as more consumers seek natural and holistic approaches to health and wellness. This cultural momentum is ushering in a new era of integration between ancient wisdom and modern scientific validation, with significant potential for growth.

The Indian wellness market has been experiencing a surge, marked by increased demand for products that promote physical health and well-being, particularly in areas such as chronic disease management, fitness, and nutrition. Consumers are increasingly opting for preventive healthcare solutions, leading to a substantial market opportunity for brands like Kapiva, which offer scientifically-backed Ayurvedic products designed to address various health concerns, including diabetes, hypertension, and overall wellness.

Moreover, the presence of a robust distribution network is crucial in this context. With technology enabling new channels for product discovery and consumer engagement, brands are finding innovative ways to reach audiences across urban and rural landscapes. Kapiva’s omnichannel strategy, which includes accessibility through over 40,000 retail locations, positions it to capitalize on this expanding market.

As the wellness industry matures, there is an increasing emphasis on scientifically validated products that consumers can trust. Kapiva's commitment to this evidence-based approach sets it apart from competitors and reinforces its stature in a rapidly evolving market, amplifying its appeal among discerning consumers looking for reliability and effectiveness in wellness solutions.

The Rationale Behind the Deal

The significant investment in Kapiva highlights investor confidence in the company's potential to disrupt the wellness market through its innovative, evidence-based Ayurvedic products. The fresh capital influx is intended to enhance the existing product range and expedite technological advancements, ultimately making Ayurvedic healthcare more customized and accessible to consumers.

Additionally, the deal underscores an evolving shift towards preventive healthcare, wherein consumers are seeking solutions that not only address their immediate health concerns but also promote long-term wellness. Kapiva's alignment with these market dynamics positions it favorably for sustained growth and impact in the wellness sector.

Information About the Investor

360 ONE Asset is one of India's most prominent alternative asset managers, boasting assets under management (AUM) of $6 billion as of June 30, 2025. Their venture capital and private equity platform, with an AUM of $3.6 billion, includes 85 portfolio companies and an experienced investment team headquartered in Mumbai and Bangalore. They offer unparalleled expertise across various sectors, including technology, consumer, healthcare, financial services, and industrials.

Vertex Growth, part of the Vertex global network of venture capital funds, is dedicated to fostering exceptional entrepreneurs and promising companies poised for growth. By providing expansion capital, the firm actively collaborates to nurture enterprises towards becoming market leaders. Both investors share a strategic vision of supporting Kapiva’s journey toward elevating Ayurveda's presence on the global stage, leveraging their extensive networks and resources.

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The investment in Kapiva appears to be a strong decision, given the growing consumer trend toward natural and preventive health solutions. Kapiva's unique positioning in combining modern science with traditional Ayurvedic practices not only differentiates it from competitors but also fulfills a rising consumer demand for authentic wellness products. Their demonstrated success over the past several years further substantiates the opportunity for continued growth.

Furthermore, the increasing traction of health-tech solutions and the focus on personalized healthcare make this investment particularly relevant. By integrating technology into Ayurveda, Kapiva is likely to enhance product accessibility and consumer engagement, a vital aspect in modern-day retail.

In conclusion, the strategic backing from established investors like 360 ONE Asset and Vertex Growth strengthens Kapiva's operational capabilities and market presence. The combination of robust funding, clear growth objectives, and consumer trust positions Kapiva exceptionally well in the burgeoning wellness market.

Overall, this deal reflects a promising opportunity for both Kapiva and its investors, with the potential for substantial returns driven by an increasingly health-conscious consumer base and a shifting market landscape towards holistic wellness.

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