Ettos, an innovative e-commerce platform for beauty products in Latin America, secures a pre-seed investment round led by 2048 Ventures, highlighting the potential to transform the region's online beauty shopping landscape.
Information on the Target
Ettos is an innovative e-commerce platform dedicated to beauty products, specifically tailored to meet the demands of the emerging Latin American consumer market. Founded by a talented trio comprising Isabel, Andres, and Clara, Ettos aims to create an inclusive and engaging shopping experience that centers around social interactions and affordability. With a vast product assortment, strong loyalty programs, and rapid fulfillment capabilities, Ettos is poised to address the unique cultural and contextual needs of Latin American consumers in the beauty industry.
Recognizing that beauty is not only a personal choice but also a cultural expression, Ettos is focused on serving the preferences of Latinas, 75% of whom regard beauty as integral to their identity. Moreover, nearly one-third of Gen Z consumers engage with beauty products more than once a month, highlighting the strong demand for a dedicated beauty e-commerce platform in the region.
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Industry Overview in the Target’s Specific Country
The beauty market in Latin America is impressive, generating approximately $69 billion annually. However, the majority of this expenditure occurs through offline channels, such as neighborhood storefronts, mom-and-pop shops, and large retailers like Walmart, where consumers often combine their beauty
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2048 Ventures
invested in
Ettos
in 2023
in a Pre-Seed Stage deal