Taming Lab, the operator of pre-owned luxury watch platform Whatime, has secured seed investment from Kakao Ventures, Mashup Ventures, and the Seoul National University Start-Up Network Angel Club to enhance its services and create a trust-driven marketplace.

Target Company Overview

The target company, Taming Lab, operates 'Whatime', a commerce platform specializing in the buying and selling of pre-owned luxury watches. Whatime offers a comprehensive service that assists customers throughout the entire transaction process, including purchase, authentication, and repair. The company sells its own directly sourced pre-owned luxury watches, ensuring a reliable compensation system concerning authenticity issues. Furthermore, they provide transparent information on critical watch details, such as dial restoration and link counts. Post-purchase, customers can avail of repair services at reasonable prices through partnerships with skilled watchmakers.

Whatime has expanded its product range beyond limited editions and high-demand models to include vintage and lesser-known brands. Their approach goes beyond mere sales; they also create content that communicates the unique heritage of each timepiece, enhancing customers' understanding of the value of luxury watches. This initiative is designed to enrich the collecting experience for watch enthusiasts by offering a variety of options.

Industry Overview in South Korea

The luxury watch market in South Korea has seen significant growth in recent years, driven by increasing disposable incomes and a rising trend for luxury goods among the younger demographic. The country has established itself as a vibrant hub for luxury g