Munda secures undisclosed seed bridge investment for its B2B concert platform 'Bravi!' to enhance AI-driven music performance curation tailored for corporate clients.

Information on the Target

Munda, the operator of the B2B concert platform 'Bravi!', recently announced that it has secured seed bridge investment from Grand Ventures, Jeonbuk National University Technology Holding Company, and a patent law firm. The specific valuation details of the investment remain undisclosed. In 2022, Munda had previously attracted seed investments from notable firms including D.CAMP, VNTG, and Owling Ventures.

Munda's platform, Bravi!, supports businesses and institutions in leveraging music performances, such as classical concerts, for various corporate objectives. The service employs AI to curate performance data tailored to enhance employee welfare, improve VIP client management, and strengthen brand image. Notably, the platform not only analyzes the outcomes of these performances but also automates the documentation necessary for managerial approval, thereby providing a comprehensive solution to the challenges faced by companies in the traditional concert market.

Industry Overview in South Korea

The concert industry in South Korea has undergone significant transformations, particularly in the wake of the COVID-19 pandemic. The demand for live music events surged as restrictions eased, leading to a not