Lotte Ventures Japan has invested in Japan Future Agriculture, a company specializing in high-value agricultural products, to enhance its operations and meet the growing global demand for organic supplies.

Target Company Overview

Japan Future Agriculture Co., Ltd. is a leading firm in the agricultural sector, primarily focused on high-value agricultural products through the process known as the sixth industrialization. Founded in May 2021, the company is headquartered in Tokai Village, Ibaraki Prefecture. Japan Future Agriculture is committed to transforming organic sweet potatoes and other agricultural products into high-quality finished goods, engaging in their production, processing, sales, branding, and export.

The company's flagship product, primarily the organic sweet potato variety known as Beni Haruka, is cultivated on approximately 50 hectares of its own farms. Japan Future Agriculture owns one of the top production scales for organic sweet potatoes and dried sweet potatoes in Japan. Their mission centers on delivering exceptional quality agricultural products while contributing to the health and happiness of customers both in Japan and worldwide.

Industry Overview in Japan

The agricultural industry in Japan has been experiencing a shift towards higher-quality, value-added products, largely driven by increasing health consciousness among consumers. Organic products are gaining signif